amal
Private Equity
Portfolio
Khaadi Is The Largest Apparel Retail Brand In Pakistan. Amalfi set up a JV Agreement to expand the brand Internationally in 2011 and took a 40% equity stake. Starting with Dubai and Abu Dhabi in UAE. In 2013, Amalfi and its management took Khaadi to UK and Malaysia.
Opened two stores in Westefield Shepherd Bush, London and Westfield Stratford London UK with further stores in Birmingham, Leicester and Bradford. This was a first for any South Asian brand on a high street in UK. That success led to Khaadi opening further stores in UK , Qatar and Bahrain. Exited Investment at 7.5x in 6 years.
LATT LIV has more than 400 stores in China and internationally.
Amalfi Investment group has entered into a JV with Jade Alternative Investment Advisors recent acquisition of LATT LIV. A Swedish lifestyle value retail concept being rolled out in Asia. LATT LIV has more than 400 stores across China with a plan to open 200 more in 2018 and 2019.
By forming a JV with LATT LIV, Amalfi and Indus Bridge Capital aims to bring this brand to the masses in Pakistan with its large population of 210mn people and recording one of the fastest growth in retail globally. This allows the LATT LIV brand to tap a new emerging market and strengthen its Brand name and prepare itself for further inroads into new and emerging markets of Middle East, Africa and Levant.
LATT LIV Pakistan has opened 9 stores as of November 2018 within one year of operations and available on various online stores.
